NOT A WANT — A NEED.
The 2,000+ U.S. Military service members that helped develop BRAVO SIERRA identified a mission-critical need — to deliver ultra high potency, sustained energy in a convenient, performance-driven and healthy way. So our teams got to work.
INTRODUCING: ECHELON
Two years & dozens of iterations later, the first viable prototype spawned by this initiative launched: a ready-to-drink energy formula derived from a proprietary, potent potion of functional & novel ingredients deliberately designed for everyday peak performance. This formula was engineered with the world class team of experts behind Cytosport Muscle Milk, Harmless Harvest coconut water, and then iterated on it with the most demanding and deserving community: U.S. Military service members.
ITERATIONS
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V.1.A
2020: THE STUBBY CAN
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V.2
2021: HEAT-TECH CAN
2020: Limited Pilot Launch — a small, mighty can of energy. For those who can’t afford to crash.
2021: Heat-tech can design — highlighting Echelon’s thermogenic formula and clean, spicy burn.
2022: Global-launch design — a power-pack revealing the original flavor profile of Echelon from V.1.A and V.2 (Yuzu Cayenne), as well as two new juicy flavors.
